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Enter The Chinese Hipster

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COMING OF AGE
DailyFeed
"There’s the nouveau riche, and in China, perception is everything—look at me, I’m rich," Pabst-Asia Brewmaster Alan Kornhauser explains the thinking behind Pabst Blue Ribbon 1844, a "high-gravity ale" specially brewed by the company for a Chinese audience. The beer costs about 300 RMB for a bottle and is most decidedly not the same concoction or branding someone in Williamsburg, Brooklyn is drinking this very moment for lunch.  [via Danwei via The New Yorker]



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