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"Drinking Buddy" Becomes a Professional Title in Ukranian City

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In the city of Dneprodzerzhinsk, in Eastern Ukraine, no man drinks alone. Or, at least he has options.

Any man looking for a buddy at the bar can now call a company named "Kind Fairy," who will send out an eager companion for the night.

Hiring the presumably sympathetic and fun-loving pal will set you back 150 Ukrainian hryvnias ($18), according to a story by the AFP. It's unclear whether that fee is for the evening or the hour, but the money is said to cover a range of services: "Virtually all of our people are talented," Yulia Peyeva, head of Kind Fairy, told reporters. "They can play guitar, sing or recite poetry. Today you may want to talk about art and tomorrow to read Faust."

The company once made the bulk of its money organizing wedding and birthday parties. Since the sideline stranger-for-hire business was launched last December, it has become the firm's most in-demand service.

Peyeva emphasized that her employees are not pushing beer sales, encouraging excessive drinking or offering escorts. There's no matchmaking or dating going on.

Many clients use the service for cheap therapy, she added, while also revealing that the company has real psychologists on staff.

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