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Diageo Sees U.S. iPhone Users, Middle-Aged Women as Boon to Vodka Prices

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“There’s a new consumer out there, and we’re spending more to convince them to pay another one or two dollars a bottle,”Diageo  US President Larry Schwartz told Bloomberg in an interview at the company’s New York office. “The level of promotions has bottomed out. I want to take price.” Diageo aims to tap middle-aged women, who it says account for 62 percent of vodka purchases made in stores, by advertising and running promotions through food and lifestyle Web sites such as NBC Universal Inc.’s Today show.
SOURCE:   Bloomberg