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Diageo Profit Rises 7% on Discount Vodka

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"Diageo Plc, the maker of Johnnie Walker whisky and Guinness stout, said annual profit increased 7 percent after the distiller pushed cheaper vodka and gin brands and U.S. retailers began rebuilding inventory levels," according to Bloomberg. "Diageo stepped up advertising and coupon discounts on lower-priced brands such as Popov vodka and Gordon’s gin last year to retain customers trading down from premium-priced spirits."
SOURCE:   Bloomberg

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