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Darden Restaurants Says No to Deep Discounts

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"As other dining spots offer three-course meals for $20 or half-off coupons, Orlando-based Darden Restaurants is taking a different tactic with its chains that include Olive Garden, Red Lobster and LongHorn Steakhouse." the Orlando Sentinel reports. "It's not doing deep discounts, arguing they would cheapen its brands in the long run."

""I think some of the traffic that's available is not worth having in the stores," Clarence Otis, the company's chief executive officer and chairman said during an analysts' conference call last week."

Of course, this is the same company that in Olive Garden stores offers unlimited free breadsticks, a rather deflationary offering.
SOURCE:   Orlando Sentinel