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Daily WTF: Tide Laundry Detergent Has 800,000 Facebook "Friends"

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GETS YOUR WHY?S THEIR WHY?EST
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The New York Times is running a piece today about Procter & Gamble entering the dry-cleaning business, beginning with four Tide-branded locations, including this one in Mason, Ohio:



"With more than 800,000 Facebook fans and legions of loyal customers, Tide will draw people into the franchise stores, and superior service — which includes drive-through service, 24-hour pickup and cleaning methods it markets as environmentally safer — will keep them coming back, company officials predict," the article reports.

So, drive-through service, 24-hour pickup--WHOA, WAIT A SECOND...Tide has 800,000 Facebook fans?!?!?!?!

I checked it out, and it's absolutely true. Tide laundry detergent (which reminds visitors to its Facebook page that "For over 60 years, Tide has been caring for the clothes of American families & helping to provide the everyday miracle of clean clothing") has 833,811 "friends." Yes, almost a million people like Tide enough to interact online with a box of soap that is almost certainly not updating its own posts.

Some examples:



The caption, provided by the submitter, reads, "MOMMIE ALWAYS HAS PLENTY OF TIDE ON HAND, JUST IN CASE ONE OF US NEEDS A COUPLE JUGS."

And the responses? Well, the responses are so unbelievably earnest, it's really sort of...well, depressing:



From there, things go progressively downhill. There's this one, accompanied by the caption "Don't leave home with out!":



And this one, submitted by the mother of the young girl in the middle, who just wants everyone out there to know that Tide--not some chintzy store brand or anything--got her daughter's clothes clean:



However, the final page of user-submitted photos displays this little piece of sunshine that boasts a higher WTF? factor than anything else on Tide's Facebook page:



I can only imagine what Wisk's Twitter feed looks like.
POSITION:  No positions in stocks mentioned.
TAGS:  TWITTER, WTF, TIDE    SOURCE:   New York Times

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