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Corporations Take a Low-Key Approach to Event Sponsorship

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There's a new fad in marketing: stealth. Banks are still paying big bucks to entertain clients at events like the US Open, but now they don't want anyone to know they're doing it. The latest trend in corporate event planning is “is having an event, but no one knowing whose it is,” said one planner.

“Clearly, they did not want to be identified,” said one volunteer at the Heritage Club, who also declined to be identified because he was not authorized to talk publicly for the club. “I thought maybe I’d just put a generic ‘TARP Recipient’ sign at the center of each table.”
SOURCE:   New York Times