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Compostable SunChips Bag Not Too Noisy for Canadians

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EAR POLLUTION
DailyFeed
Exactly one month ago, the Daily Feed's own Donn Fresard wrote:

"Eighteen months after repackaging its popular SunChips in plant-based, compostable bags, the PepsiCo division is giving in to customers who complained about how noisy the bags are. (See the Facebook page “SORRY BUT I CAN’T HEAR YOU OVER THIS SUN CHIPS BAG," “liked” by over 44,000 people.)

"With sales down 11%, Frito-Lay is switching five of SunChips’ six flavors back to non-biodegradable bags while it tries to come up with a quieter alternative."

However, in Canada, Frito-Lay wasn't so quick to knuckle under to consumers.

Sustainable Food News reports:

"Responding to a wave of consumer complaints over the noise level of its SunChips compostable bag, Canada's largest snack food manufacturer said Friday the public needs to get a clue on helping save the environment.

"Frito Lay Canada, which is owned by PepsiCo, has launched a consumer awareness campaign to help the public understand that its bag does not harm the environment as much as a petroleum-based bag.

"The company's campaign slogan is: 'Our bag is loud, our bag is different, our bag is good for the environment, and our bag will remain on store shelves.'"

Still not satisfied?

Frito-Lay has a simple solution:



POSITION:  No positions in stocks mentioned.
TAGS:  SUNCHIPS, BIODEGRADBLE, EAR POLLUTION    SOURCE:   Grist

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