Sorry!! The article you are trying to read is not available now.

Competitive Eating Market Crashes, Hot Dog Gluttony Plunges 20%

Print comment Post Comments
There is no joy in hot dog-ville. Not today. Not anymore. While Joey Chestnut inhaled enough hot dogs at the I.F.O.C.E. Nathan's International July Fourth Hot Dog Eating Contest on Sunday to hold onto his (what, belt? pants? title?) for a fourth consecutive year, the actual number of hot dogs it took to win plunged by 20 percent. In 2009, Chestnut ate 68 hot dogs, a world record. This year the number was a paltry 54.

Competitive eating analysts, who had anticipated a new world record 70 hot dogs would be consumed, were shocked by the weak showing. "This is the worst collapse in hot dog swallowing since the crash of 1984," a competitive eating analyst, whose name I refused to write down on principle, observed. In 1984 Birgit Felden walked away with the (what, belt? pants? title?) by choking down 9-and-a-half hot dogs, a decline of 51% over the 19-and-a-half hot dogs that were scarfed down the prior year.

The chart below shows the number of hot dogs consumed by the winner of the Nathan's contest going back to 1980. See that spike in the number of hot dogs ingurgitated (<--- thank you,!) in 1999-2000?


If that looks eerily familiar, it's probably because the spike looks nearly identical to the chart of the Nasdaq-100 or S&P 500 over the same time period.

What is interesting to me is the implication for Socionomics. If, as Socionomics holds is the case, social mood drives social action (not the other way around), then it stands to reason that a surge in social mood around 1999-2000 -- the same surge that caused stock prices to skyrocket -- could manifest itself in something as bizarre as competitive eating. In fact, the entire display that unfolded in Coney Island on Sunday -- from the hot-dog-eating crash to the contract dispute and subsequent arrest of former Nathan's hot-dog eating champion, Takeru Kobayashi -- is perfectly in-sync with a broad decline in social mood.

And now, I'm hungry.
POSITION:  No positions in stocks mentioned.