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Changing Tastes Drive Shift In Beer Sales

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MY PAYCHECK TASTES ABOUT THREE PINTS SHORT OF LAST YEAR
Beer drinking habits are changing, reports NPR. "People are drinking less and drinking differently. Sales of some of the big-name brands are down, and the major brewers are fighting back with big marketing campaigns." What's driving the change?

"Everyone's budget went down. That includes their entertainment dollars when they go out to drink in bars," says John Stevens, assistant manager of At The Spot Off Main in Bellevue, Wash.
SOURCE:   NPR
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