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Catering to the Recession Mentality

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FRUGALITY FOR THE LONG RUN
"The recession may be over but companies that cater to consumers believe people are digging in for a long, frugal winter," according to the Wall Street Journal. "Pricing is perhaps where companies are finding consumers at their most grudging. Procter & Gamble Co. and other major makers of household staples, while vowing to resist price wars, say they plan to flood stores with enhanced versions of existing products. After nearly a decade of introducing increasingly expensive items, P&G's new products will span a wider range of prices, most notably at the low end."

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