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Cadillac Plays Down GM Ties to Avoid Bankruptcy Stigma

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WE'RE GOING WITH OUR OWN STIGMA, THANK YOU
"Cadillac, the luxury brand General Motors Co. acquired in 1909, is distancing itself from the Detroit-based automaker to avoid the stigma of the parent company’s $50 billion U.S.-backed bankruptcy last year," according to Bloomberg."Cadillac is erasing the GM name from its marketing and dealerships, changing e-mail addresses to @cadillac.com from @gm.com and exiting companywide promotions such as the Red Tag Event, said Nick Twork, a spokesman. The separation strategy was “absolutely” driven by GM’s restructuring, he said."
SOURCE:   Bloomberg

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