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BP Buys 'Oil' Search Terms to Redirect Users to Official Company Website

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TURNING A NEGATIVE INTO A, WELL...
" On Google, paid results are awarded to the highest bidder.BP spokesman Toby Odone told ABC News, "We have bought search terms on search engines like Google to make it easier for people to find out more about our efforts in the Gulf and make it easier for people to find key links to information on filing claims, reporting oil on the beach and signing up to volunteer.' Scott Slatin, an analyst who runs search engine marketing company Rivington in New York, estimates the company is paying upwards of $10,000 per day to maintain the various search terms. "They paid to lock themselves into the first position against the oil spill terms, essentially putting a positive message on top of the news," Slatin said. But for BP, who some have estimated will spend billions on cleanup from the spill, paying for these search terms is hardly significant."
SOURCE:   ABC News

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