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Best Buy Bulls Now Have One More Big Reason to Cheer

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Analysts upbeat on Best Buy now have another powerful reason to stay optimistic.

Sure, they already tell their clients about how Best Buy’s expansive product assortment and knowledgeable sales force differentiate it from mass merchants and online retailers. They carefully explain the company’s attractive international growth opportunities. They even mention Best Buy’s history of returning cash to shareholders through dividends and buybacks.

But the bullish case for this retailer just got a lot easier. Two words: Justin Bieber.

Yes, the 15-year-old singing phenomenon had fans flock to Wal-Mart for the release of his exclusive “My Worlds Acoustic” album but, according to media reports, if they want to hear the album through his new headphones, they’ll have to head to Best Buy.

That’s because Bieber just released his own line of headphones - Justbeats by Dr. Dre - exclusively at Best Buy. Apparently, the headphones come in Justin’s favorite color purple and come in both on-ear and in-ear versions. They’re currently available for $179.95 and $99.95, respectively, on the Best Buy website.

Bieber’s hits include “One Time” in which he croons about one of his favorite topics, “puppy love” as well as “Down to Earth” in which he “digs deep to talk about growing up.”

Maybe, on his next single, he can talk about how Best Buy can maintain market leadership against the increasingly credible competitive threat posed by online retailers like Amazon. Now there’s a YouTube sensation waiting to happen.
POSITION:  No positions in stocks mentioned.