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Barilla Pasta Redesigns Box to Announce Upcoming Redesigned Box Which Will Replace Old Box

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ANNALS OF MISGUIDED PACKAGE REDESIGN
DailyFeed
How much more could I possibly love Tom Scocca?

Over at Slate's Scocca Blog ("A blog about politics, sports, media, stuff), Scocca (okay, that's three uses of "Scocca" in two sentences, now four) absolutely kills it with a post about what is quite possibly the most inane instance of package redesign in human history:



So, what Barilla has done here is redesign their box to announce the upcoming redesign of their box, after which the Barilla box will look like the one on the right-hand side of the old box.

Thank god Barilla has the good sense to warn us of the changes ahead. Wouldn't want anyone to get caught off-guard by something like this.
POSITION:  No positions in stocks mentioned.
TAGS:  TOM SCOCCA    SOURCE:   Scocca

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