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Barely Six Months After Raising Prices for Kindle Subscribers, New York Times Quietly Reverses Course

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Barely six months after raising the price of a New York Times subscription for Amazon (AMZN) Kindle users to $19.99 a month from $13,99, the New York Times quietly announced to existing subscribers they are lowering the price "during the holiday season" to $14.99 a month.

"Dear Subscriber-
We’re writing to let you know that The New York Times is lowering the monthly price on your Kindle subscription from $19.99/month to $14.99/month during the holiday season to thank you for being a subscriber.

This new price will be in effect for customers who are billed between November 1, 2010 and March 1, 2011.

November 1, 2010 to March 1, 2011. That's some holiday season!
Meanwhile, through Amazon's Kindle store, the price remains $19.99 a month for new subscribers, with two months free, for a net monthly cost of $16.65.

Look, from the consumer's perspective, the economics of this product aren't too hard to grasp. Ultimately, as e-reader technology continues to improve, news outlets such as the New York Times will have no choice but to provide today's version of the Kindle for free in the way the cable company gives you your cable box. So, just sit back and wait.
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