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Banks Begin Image Repair Over Financial Crisis

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"After largely avoiding public attention for the last 18 months, some of the country's biggest banks are trying to repair their battered images and win back trust with earnest ad campaigns that tentatively confront the question of blame," the LA Times reports. "Bank of America Corp., for example, has launched a website focused not on a credit card or checking account product but on public perception of the bank. Pandit of Citibank and BofA's CEO, Brian Moynihan, have been making appearances at individual bank branches. Even Goldman Sachs Group Inc., known for an aloof public stance, is acknowledging criticism -- with mixed results."
SOURCE:   L.A. Times