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AT&T Pulls Out the Big Guns Against Verizon iPhone

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A week ago, AT&T released an ad which pointed out the convenience of being able to talk and surf at the same time on AT&T's GSM network. While underscoring the feature was its main objective, the underlying message rang clear: "Please, for the love of God, don't leave us for Verizon."

Now, with Verizon iPhones hitting homes across the country, AT&T is standing at the precipice of a huge customer drop-off. Short of actually improving its network, the company has to introduce some kind of incentive to keep subscribers happy.

Well, this may not do it, but it's a start.

AT&T just announced a new plan offering unlimited mobile-to-mobile calling on any carrier -- an option similar to an existing plan on Sprint. Customers with an unlimited text messaging plan and a "qualifying voice plan" can take advantage of the offer for free. Unfortunately, paying for unlimited text messages is a moot point with a Google Voice app.

It's a nice feature -- one that should've been introduced long before this week -- but it's unlikely to be enough to keep folks tied to the worst carrier in the country.

Here's the press release, courtesy of the Boy Genius Report:

AT&T Introduces Unlimited Calling to Any Mobile Number

New Feature Offers AT&T Wireless Customers Unlimited Calling to Any Mobile Number

Go ahead and dial up those digits–no matter which wireless network you're calling. AT&T* today announced customers can enjoy unlimited mobile calling to any mobile number in America. Unlimited Mobile to Any Mobile is available to AT&T customers with an unlimited messaging plan and a qualifying voice plan**.

Beginning Thursday, Mobile to Any Mobile will be available to new and existing AT&T customers with a qualifying voice plan who subscribe to unlimited messaging plans. Existing customers with an unlimited messaging plan can activate Mobile to Any Mobile by visiting The URL will be available beginning Thursday.

"Mobile to Any Mobile is an exciting offer that will keep our customers connected to the people they want to talk to, when they want to talk to them, without the hassle of watching minutes," said David Christopher, chief marketing officer, AT&T Mobility and Consumer Markets. "We're giving customers more options and even better value. And when you include Rollover Minutes, a benefit available exclusively from AT&T that lets customers keep their unused minutes for all domestic calls, including to landline numbers, it's clear that AT&T offers the most flexibility in the industry."

Unlimited messaging is available for $20 per month on an individual plan and $30 per month for a FamilyTalk Plan, which allows for up to five lines.

For the complete array of AT&T offerings, visit

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

**Mobile to Any Mobile Calling – Available only with select Nation and FamilyTalk plans. Direct calls to & direct calls received from US mobile numbers only. Rollover Minutes: Unused Anytime Mins expire after the 12th billing period. Night & Weekend & Mobile to Mobile mins do not roll over.

(See also: Serious iPhone 4 Defects Make It More Lemon Than Apple and Verizon Ruins iPhone Launch)

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POSITION:  No positions in stocks mentioned.