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Apple Reaps Rewards of Beatles Spendthrifts

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Step One: Insert CD into CD drive.

Step Two: Import into iTunes.

Step Three: Sync with iPhone or iPod if needed.

Seems simple enough, no? A three-step process, repeat as necessary. But it would appear that the Beatles' long-awaited debut in the iTunes Store was so groundbreaking that folks became delirious with the possibility of adding the British outfit into virtual shopping carts.

Yesterday, Apple announced that 450,000 Beatles albums and 2 million individual tracks were purchased within the first week. According to the Los Angeles Times, that would translate to well more than $8 million -- given the album and song prices of $12.99 and $1.29, respectively. But that doesn't account for the $19.99 double album deals or the digital box set priced at $149.

And while the iTunes avalanche was occurring, Amazon ran discounts on the band's remastered CDs which subsequently pushed six of their albums into the site's Top 100 bestsellers.

This begs a few questions.

How many versions of an album could you possibly need? Is it really so difficult to import a 15-year-old CD into iTunes? Between Nike ads, romantic comedy soundtracks, and dentist offices, haven't we all had our fill of the Beatles? Aren't there scores of innovative artists in the last 50 years that could replace your go-to background music? Even though they're talented, isn't it a sign of laziness to continually and unquestionably rank the Beatles as the greatest band of all time? Is it really so difficult to peruse and discover new artists? How many crimes of passion will I have to commit to push "All You Need Is Love" and "Yellow Submarine" out of my head after hearing just a few seconds of them? Will baby boomer nostalgia really influence this country's buying habits for the rest of my life?

I guess I don't really expect an answer to all of those.
POSITION:  No positions in stocks mentioned.