Sorry!! The article you are trying to read is not available now.
HOT TAGS:  

Apple Mocked in New Motorola Super Bowl Teaser

Print comment Post Comments
86 THE '84
DailyFeed
Consistently rated one of the best commercials of all time, Apple's "1984" ad was only aired once but left a tremendous impact. Its aim wasn't only to promote the upcoming Macintosh computer -- or scare the hell out of my four-year-old self -- but to also fight the threat of a closed system. One without competition. An industry sector that fell within one company and one CEO's voice.

And 27 years later, many would argue that we're in that very spot -- only with Apple at the helm.


This Sunday, Motorola will aim not for the very Apple-centric media player sector, but at the very Apple-centric tablet computer sector. In a promotion for its highly anticipated Xoom tablet, Motorola has released a teaser of the ad which will air during Superbowl XLV.


Like the DoubleTwist parody, Motorola isn't making any qualms about mocking Apple. Cycling through the years from 2011 to 1984, the clip boldly proclaims, "2011 looks a lot like 1984. One authority. One design. One way to work. It's time for more choices."

The clip then launches into a rundown of the Xoom's technical specs which sets itself apart from the first-generation iPad: dual-core 1GHz processor, 1080p HD video playback, 3G upgradeable to 4G, Android 3.0 Honeycomb and Adobe Flash Player, 5 megapixel rear-facing camera and 2 megapixel front-facing camera.

It concludes with "More freedom. It's time to explore. It's time to live a free life," beneath Motorola's emblem on a faraway planet.

It's a shame a different version will play during the Super Bowl. This teaser clip is definitely bold enough to light a fire under anyone considering an iPad alternative.

Let's just hope Xoom lives up to the hype.

(For more on Super Bowl ads, The GoDaddy Super Bowl Ad Strategy's Slow Reveal. See also: Steve Jobs on Flash: Astoundingly Hypocritical and Steve Jobs Defends Freedom From Porn)
POSITION:  No positions in stocks mentioned.

TICKERS