Sorry!! The article you are trying to read is not available now.

AOL Handpicked Jonas Brothers to 'Redesign Internet'

Print comment Post Comments
AOL's Tim Armstrong is one optimistic CEO. The company may be a shell of its former self in terms of subscribers and revenue, but Armstrong is confident that AOL will play a significant role in the web's future. And the first step toward an online utopia: overhauling the Internet -- something that's long overdue in his mind. According to an interview with Daily Front Row, Armstrong believes the internet needs to be "reprogrammed."

What exactly does he mean by "reprogrammed," you ask? Are you wondering why the CEO of one of the largest media corporations in the world would use abstract concepts like "reprogram the internet" as if he was your great aunt asking you to reset her Wi-Fi router? Well, Armstrong is thinking big. AOL's going change what the Internet is, means, and does for generations to come.

Yes. He expects this in 2010.

First off, Armstrong voiced a major concern of the web's lack of innovation. "Web pages haven't looked any different in 15 years!" he claimed. Bear in mind, this interview was given after the introduction of web apps, iPhones, social media, HTML5, Twitter, Facebook, Google, and Yahoo's discontinuation of GeoCities.

Armstrong elaborated, "They look like they were created by people in Silicon Valley with engineering backgrounds who happen to be mostly male. If you dropped down to planet Earth for the first time today and saw how pervasive the Web was, you'd expect it to be the most beautiful and elegantly designed experience in the world. But it's not."

Speaking of being dropped down to planet Earth...

He did, however, eventually arrive at his point. "[We're] in the process of redoing all our properties -- we'll be relaunching a lot of them in the next two months."

Ah, okay. So AOL wants to revamp its web layout. Gotcha. Not exactly "reprogramming the internet," but it's a start.

But what's AOL doing to change up its look and feel? Unsurprisingly, the company is drawing a lot of inspiration from New York's Fashion Week. Armstrong explains:

"One of the things that we've brought back to the company in the past few years is a sincere focus on creativity. Our properties and sites and the company itself will start to represent more of what you see in the runway world -- the creativity and the perfection. It's what we want at AOL: a well-designed and -styled version of the internet. That's why we're working with some of the most creative people on the planet -- from Chuck Close to the Jonas Brothers. We want them to help us redesign the Internet."

Yes, AOL is working with the Jonas Brothers to help them "redesign the Internet." A boy band that hasn't been relevant for years is, according to Armstrong, in charge of rebuilding a nebulous and unconquerable global entity such as the Internet. With a focus on creativity and perfection.

It's already laughable to hear Armstrong describe the Jonas Brothers as among the most creative people on the planet -- with all due respect to the barely legal trio. But for a multimedia CEO to use wordage that someone with a cursory knowledge of the web wouldn't ever use, well, it must be downright frightening to shareholders.

But you know, given the tech knowledge of existing AOL subscribers, it's very fitting that someone like Tim Armstrong is in charge of the service.
POSITION:  No positions in stocks mentioned.