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Anheuser-Busch Believes You'll Believe Free Beer Is Better Than No Beer

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As American beer drinkers have grown more discerning in recent years, increasingly favoring flavorful craft brews over watery lagers, Budweiser, once Americans’ default beer, has become the symbol of what’s wrong with domestic suds. You’ve surely heard this one from your beer-snob friends: “They’d have to pay me to drink Budweiser.”

Well, Anheuser-Busch is willing to meet them halfway on that one. In an effort to lift the sinking brand, it's planning to give away half a million servings of Bud over the next month.

The “Grab Some Buds” campaign -- designed to appeal to the twentysomething crowd -- will include TV ads, giveaways at “trendy” bars and restaurants, and a partnership with Facebook to offer free beers on users’ birthdays.

It’s probably time the company did something, with Budweiser sales down 9% two years in a row, and with its ranking among national brands having fallen from 16th in 2003 to 220th this year according to Brand Keys’ loyalty surveys.

But is drawing attention to Bud’s flavor the answer Anheuser-Busch is looking for when its flavor seems to be the main problem? Maybe not, but you won’t see us complaining. (Free beer, remember? Free beer!)
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