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Angry Birds Makers Building a Super Mario Empire
January 31, 2011 09:57 AM
FLIGHTS OF FANCY
No one could deny that Finland's gave developer Rovio is flying high. Totaling 75 million downloads on a variety platforms -- including iPad, Android, and the Sony PlayStation Portable -- its smash hit
is a global phenomenon. Toys, t-shirts, and iPhone cases
on the popular game, but the 40-person team -- which will soon expand to 100 strong by the end of 2011 -- is setting its sights higher.
Rovio is planning on an
Peter Vesterbacka, one of the chief developers behind
, responded to Business Insider's claim that "
is the new
." Speaking with
, he believes the comparison is
far too limiting
"What we're doing is we're building out the
world," he said. "
is only one game. Mario is a better benchmark."
In addition to an
upcoming board game
through a partnership with Mattel, a new game entitled
Angry Birds Rio
will be released in March in conjunction with the animated Fox film
. According to the developer, the new title will feature 45 levels and sport more detailed graphics than the charmingly simplistic visuals of previous Angry Birds versions.
And a movie tie-in isn't all. Rovio CEO Mikael Hed claims an
TV show is in the works.
Hed told C21 Media
that a TV show has been a project for "quite a while, and that is definitely one of my big focus areas right now -- to work on broadcast content for
As for the original title,
will be branching out to gaming consoles like Wii, Xbox 360, and PlayStation.
Between a movie tie-in, a possible TV show, and a wide variety of swag,
is truly shooting for a Super Mario-level universe -- leaving nothing out of the realm of possibility.
, "We were thinking about making
eggs." Adding, "We'll do it when we get a good opportunity."
No time like the present.
Five Lessons Learned From Android's "Angry Birds" Launch
Angry Birds Creator Prefers Apple to Android
No positions in stocks mentioned.
ANGRY BIRDS RIO
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