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Angry Birds Makers Building a Super Mario Empire

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FLIGHTS OF FANCY
DailyFeed
No one could deny that Finland's gave developer Rovio is flying high. Totaling 75 million downloads on a variety platforms -- including iPad, Android, and the Sony PlayStation Portable -- its smash hit Angry Birds is a global phenomenon. Toys, t-shirts, and iPhone cases already capitalize on the popular game, but the 40-person team -- which will soon expand to 100 strong by the end of 2011 -- is setting its sights higher.

Rovio is planning on an Angry Birds empire.

Peter Vesterbacka, one of the chief developers behind Angry Birds, responded to Business Insider's claim that "Angry Birds is the new Pac-Man." Speaking with Wired, he believes the comparison is far too limiting.

"What we're doing is we're building out the Angry Birds world," he said. "Pac-Man is only one game. Mario is a better benchmark."

In addition to an upcoming board game through a partnership with Mattel, a new game entitled Angry Birds Rio will be released in March in conjunction with the animated Fox film Rio. According to the developer, the new title will feature 45 levels and sport more detailed graphics than the charmingly simplistic visuals of previous Angry Birds versions.

And a movie tie-in isn't all. Rovio CEO Mikael Hed claims an Angry Birds TV show is in the works. Hed told C21 Media that a TV show has been a project for "quite a while, and that is definitely one of my big focus areas right now -- to work on broadcast content for Angry Birds."

As for the original title, Angry Birds will be branching out to gaming consoles like Wii, Xbox 360, and PlayStation.

Between a movie tie-in, a possible TV show, and a wide variety of swag, Angry Birds is truly shooting for a Super Mario-level universe -- leaving nothing out of the realm of possibility.

Hed told Wired, "We were thinking about making Angry Birds eggs." Adding, "We'll do it when we get a good opportunity."

No time like the present.

(See also: Five Lessons Learned From Android's "Angry Birds" Launch and Angry Birds Creator Prefers Apple to Android)
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