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A Clip-and-Save Renaissance

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"It may be the digital age, but when it comes to pinching pennies, most consumers are opting for a method that is well over a 100 years old: the paper coupon," the New York Times reports. "The recession has even made coupon clippers out of some groups that once avoided them, including well-to-do shoppers and young shoppers," the newspaper says.

“Coupons were not in vogue during our period of gluttonous consumption,” said Kit Yarrow, a consumer psychologist in San Francisco and an author of “Gen BuY: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail.” “But now that it’s once again cool to be cheap, they’re back.”
SOURCE:   New York Times