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7-11 Betting Off-the-Cuff Obama Comment Will Sell More Slurpees

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ANNALS OF SALESMANSHIP
DailyFeed
In the run-up to the midterm election, President Obama made a few comments about Republican leaders standing around drinking Slurpees while Democrats worked to advance their initiatives.

Then, yesterday, he said he was considering holding a "Slurpee Summit" to reach out to the new Republican leadership.

"This is a rare opportunity for a brand," Margaret Chabris, a spokeswoman for Slurpee purveyor 7-Eleven, told USA Today. "We don't want to be opportunistic, but nothing has ever been this big for Slurpee. If the president wants a Slurpee Summit, we're offering to cater it with red and blue Slurpees — and we'll even offer a purple Slurpee, since that's what you get when you bring red and blue together."

And consultant David Aaker told the paper, "If they actually have a summit, it's worth tens of millions of dollars in free advertising."

Already in the works:

•An offer from 7-Eleven to cater a Slurpee Summit at the White House.

•An ad in national newspapers to run on Friday, which will feature the idea of Slurpees being a uniter of sorts.

•A re-evaluation of 7-11's brand strategy to include the notion that Slurpees bring people together.

Well, go ahead 7-11... But after the drubbing Democrats took on Tuesday, perhaps Obama's not the best spokesman right now.

Just sayin'.
POSITION:  No positions in stocks mentioned.
TAGS:  ADVERTISING, OBAMA, SLURPEE SUMMIT    SOURCE:   USA Today

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