Sorry!! The article you are trying to read is not available now.
HOT TAGS:  

'60s Supermodel to Stella Artois: "Oh behave!"

Print comment Post Comments
MAD WOMEN
DailyFeed
With 1960s retro chic still in full swing, it’s getting hard to tell what images in the media are the real McCoy and which are Mad Men-esque mock-ups. Had you not been a reader of Vogue or Harper’s Bazaar or a consumer of Revlon cosmetics a half-century ago, you might mistake the blond, doe-eyed sex kitten Evelyn Kuhn, featured in a present-day Stella Artois print ad, for a another Betty Draper wannabe. But when this bona fide Kennedy-era supermodel found a shot of her from a 1963 Polydor Records photoshoot appear as part of the Belgian beer maker’s throwback ad campaign promoting the Cannes Film Festival last May, she got pretty hot under the gold-lamé.

Now the former cover girl is suing Corbis Images, which held the rights to the photo, in Manhattan federal court to the tune of $7 million. The stock photo agency has dismissed the lawsuit as being “without merit.” In her heyday, Kuhn’s modeling career netted $150,000 per year.

Perhaps Kuhn feels a tad resentful that her image played second fiddle to the real star (the Don Draper, if you will) of Stella Artois -- the 1960’s international playboy Jacques d’Azur who got multi-ad-medium exposure in a brand campaign documenting his various exploits. According to his Facebook profile, Jacques d’Azur was a “French film producer/director/actor/tennis player/chess master/ backgammon champion/waterskiing pioneer and full time bon-vivant known for his work on the red carpets and swimming pools of the French Riviera.” But according to reality, Jacques is not an actual person but a fictional character and invention of ad agency Mother.

Too bad because that guy would have a serious case for litigation on his hands.
POSITION:  No positions in stocks mentioned.

TICKERS