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'60s Supermodel to Stella Artois: "Oh behave!"

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With 1960s retro chic still in full swing, it’s getting hard to tell what images in the media are the real McCoy and which are Mad Men-esque mock-ups. Had you not been a reader of Vogue or Harper’s Bazaar or a consumer of Revlon cosmetics a half-century ago, you might mistake the blond, doe-eyed sex kitten Evelyn Kuhn, featured in a present-day Stella Artois print ad, for a another Betty Draper wannabe. But when this bona fide Kennedy-era supermodel found a shot of her from a 1963 Polydor Records photoshoot appear as part of the Belgian beer maker’s throwback ad campaign promoting the Cannes Film Festival last May, she got pretty hot under the gold-lamé.

Now the former cover girl is suing Corbis Images, which held the rights to the photo, in Manhattan federal court to the tune of $7 million. The stock photo agency has dismissed the lawsuit as being “without merit.” In her heyday, Kuhn’s modeling career netted $150,000 per year.

Perhaps Kuhn feels a tad resentful that her image played second fiddle to the real star (the Don Draper, if you will) of Stella Artois -- the 1960’s international playboy Jacques d’Azur who got multi-ad-medium exposure in a brand campaign documenting his various exploits. According to his Facebook profile, Jacques d’Azur was a “French film producer/director/actor/tennis player/chess master/ backgammon champion/waterskiing pioneer and full time bon-vivant known for his work on the red carpets and swimming pools of the French Riviera.” But according to reality, Jacques is not an actual person but a fictional character and invention of ad agency Mother.

Too bad because that guy would have a serious case for litigation on his hands.
POSITION:  No positions in stocks mentioned.