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Google Isn't Fazed by iPhone Extermination

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With the new iOS 6, Apple (AAPL) is set to replace a number of third-party applications with genuine Cupertino originals. Obviously, many developers are upset.

Perhaps the most notable announcement at the WWDC was Apple’s decision to take on Google (GOOG) in a new arena. The company’s new maps program will attempt to cut Google Maps out of the equation for iPhone users -- at least those who don’t take the subway.

Well, not on Google’s watch. According to one Senior Vice President, his company will continue “providing amazing Google Maps experiences on iOS.” Or, put another way, new maps program or not, Google isn’t going anywhere.

Having made short work of both BlackBerry (RIMM) and Nokia (NOK) in the smartphone market, Apple and Google are now increasingly fighting each other for market share. Beyond the iPhone and the Android, they may soon be competing over tablets. Right now, Google is rumored to be working on a rival to the iPad and Microsoft’s (MSFT) new Surface.

Along with Mozilla, the search company is also working on a new browser for iOS.

The Google exec’s maps comment came in response to concerns on the web over the future of Google Maps for iOS. Apparently, lots of users are worried that Cupertino’s new program won’t live up to the original.

On its end, Google plans to release 3D maps coverage of metropolitan areas for both iPhone and Android in the near future. The Android version will also have offline maps.

Of course, the best thing that could happen would be a dedicated Google Maps application for the new OS. That way, users who prefer options in location apps could access the program as easily -- or almost as easily -- as Apple’s proprietary software.

Some observers have pointed out that Apple’s new dedication to its maps program is pretty great for consumers. In theory, it should force both Cupertino and its competitor to put out the best maps programs they can come up with. It should also lead to considerable innovation as the two try to one up each other.

It remains to be seen how Google Maps will fare on iOS 6. Hopefully, smartphone users will still be able to get where they’re going.

(See also: Apple Hits Google Even Harder With Check-Ins and With iOS 6, Apple Spawned a New Legion of Enemies)
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