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The Must-Have App for the Modern Chef

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It looks like the stakes are being raised when it comes to the intersection of food and technology. GigaOM recently reported on Say Mmm, a Mountain View-based startup that is collaborating with Facebook (FB) and Evernote to create free tools that will enhance your experience in the kitchen or backyard at the grill.

Presently, there is a glut of recipe collecting tools on the market with apps like Paprika, Pepperplate, KeepRecipes, and BigOven, but Say Mmm promises to be different. Founder Brian Hutchins spoke on his company’s approach and interest in taking advantage of already existing online tools like Facebook and the notetaking and archive tool Evernote.

“We don’t need to reinvent what’s already out there,” said Hutchins. “Rather than be a recipe dumping ground, our end goal is to make tools you can use with recipes that you store anywhere.”

Say Mmm will collect data from Evernote and Facebook to pull recipes saved by users. The next step will be to create apps like grocery lists and meal planning around the collected data. The company has also included several video tutorials on using Evernote on their website.

Plus, it doesn’t matter if you own Apple’s (AAPL) iPhone or an Android (GOOG). Everyone will have a shot at amping up their kitchen with Say Mmm.

Collecting recipes online is a trend that is skyrocketing and home cooks are using a variety of sources to organize it all. Facebook and Pinterest are two of the most widely used tools that add a serious social networking boost to recipe collecting. The GigaOM article also includes the findings of a recent survey by Exprian’s PriceGrabber which found that 70% of Pinterest account holders cited recipes as their most pinned items. A recent Lifehacker poll reports that Evernote is currently the most used recipe aggregation tool out there.

I use Evernote on a regular basis to collect recipes on my laptop, then easily transition to my iPad to call up the them up in the kitchen. I tried out Say Mmm and setting everything up was pretty simple. The first step was to authorize Say Mmm to have access to my Evernote account. Next, I added the “Say Mmm” tag to each recipe. I was more than impressed when the nutritional information for each recipe appeared after I added each tag. There were a few glitches with the grocery list that was generated but I love the new feature nonetheless and will use it with all my recipes.

The Food Network’s (SNI) all-star lineup better beware. Sophisticated tools like this might produce a new breed of celebrity chefs. Or, at the very least, a more organized crop of followers.
POSITION:  No positions in stocks mentioned.