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What Does JC Penney Have Against Antiquated Bigotry?
June 18, 2012 01:15 PM
MY TWO DADS
) marketing campaigns, a hate-filled bigot can't shop anywhere anymore!
With the possible exception of Paul Reiser and Greg Evigan, no American kid should have two dads. That’s, of course, the position of the anti-gay religious right group, One Million Moms. And, let’s face it, even Paul Reiser is probably a little too off-color for their tastes.
But if households containing two fathers must exist, says the organization, certainly no corporation should be celebrating them on the glossy pages of its catalogs. That’s why One Million Moms objected to a JC Penney Father's Day
featuring a real-life same-sex couple palling around with their two young children.
“What makes Dad so cool?,” the copy read. “He's the swim coach, tent maker, best friend, bike fixer and hug giver -- all rolled into one. Or two.”
Let the boycott begin.
“JCP is continuing down the same path of promoting sin in their advertisements,” One Million Moms
on their website. “OMM will continue to avoid shopping at JCP until they take a neutral stand.”
JC Penney has courted controversy from the Christian group before -- as recently, in fact, as Mother’s Day -- when it printed a similar ad featuring a two-mom headed household. Back in February, the retail giant apparently first took sides in the “culture war” by
signing Ellen DeGeneres
as a spokesperson.
But when the right wing pushes, the left wing pushes back. And when it comes to gay issues, the numbers have, so far, been on the side of civil rights. Liberal advocacy group SumOfUs has collected so many signatures for a
to JC Penney for its progressive stance, it may want to consider getting into the greeting card business.
In addition to the 82,509 people who have signed the virtual card, it has been shared on
) 40,075 times and Tweeted another nearly 2,000. Compare those numbers with the entire membership of One Million Moms, which is, by
, about 950,000 members short of its organization’s name.
SumOfUs has rallied the masses to support corporations before. In March, when
) became the target of a National Organization for Marriage boycott for getting behind same-sex marriage legislation in the Washington State legislature, the group launched its
first thank-you card
Today, that card boasts
pro-gay John Hancocks.
Apple Does 'Gay Friendly' in the Most Adorable Way Possible
No positions in stocks mentioned.
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