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Google's Got No Game

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GAME OVER
DailyFeed

Despite Facebook’s (FB) slowed growth and shameful IPO, the Google social network doesn’t really have the numbers to overtake it as king of the networks. And now, they don’t even have the games to keep people who are bored at work on their site.

It has been nearly one year since Google (GOOG) debuted social gaming on Google+, and now both Electronic Arts (EA) and German company Wooga are pulling games from the beleaguered social network. The two game companies are quite big in the social gaming market, but not as big as Farmville developers Zynga (ZNGA).

PopCap, bought by EA in July of 2011, will pull Bejeweled Blitz today in order to work on creating other versions of the game. They will continue to develop games for Google+, as the company and EA feel their relationship with Google is valuable.

However, Wooga has stated that their user base is larger and consistently active on Facebook. The Wooga game Monster World on Google+ was shut down on May 1. They will also take Bubble Island and Diamond Dash down on July 1.

There is a history of Wooga abandoning a social network with low account numbers. German social network StudiVZ was also left in the cold when Wooga took all their games off the deteriorating site.

Google has made significant efforts in the last year to make Google+ a more integral part of their company. They announced Google Search plus Your World back in January, having Google+ content show up in search results. In May, the company did away with Google Places and replaced it with Google+ Local, integrating content from friends and Zagat reviews. A YouTube app has been implemented in Google+ Hangouts, allowing people to drop videos into the video group chat. In fact, both Apple (AAPL) and Microsoft (MSFT) have explored similar integration tactics in order to compete with the search giant.

And yet, so far, Google+ is shaping up to be the coolest hangout on the Internet that nobody attends.

(See also: Microsoft Uses Apple's Techniques to Battle Google and Apple Maps Shows Google Where to Shove It)
POSITION:  No positions in stocks mentioned.

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