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Apple Enlists Facebook in Its War Against Google

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ZEAL TEAM 6
DailyFeed

Apple’s (AAPL) senior vice president of iOS software, Scott Forstall, demonstrated the new iOS 6 at the annual Worldwide Developers Conference on Monday. The demonstration showed how deeply woven Facebook (FB) is into iOS6, similar to the way in which Twitter is integrated into iOS 5. This social layer requires users to sign in only once in order to access their Facebook account through the App Store, Calendar, Contacts, Game Center, Maps, Notification Center, Photos, and Safari.

Facebook’s integration allows users to share their locations, photos, and websites with a few simple clicks or by asking Siri. In the App Store, Facebook users will be able to see which applications their friends “Like” with the new Like button feature. Contact information will be updated as it changes, and even events and birthdays can be scheduled in the calendar.

It has never been an easy relationship for Apple and Facebook, who allegedly squabbled over iTunes's social network Ping and the iOS 5 integration of Twitter. Yesterday's release marks a giant leap forward as the two companies appear to have put their past differences aside in order to integrate the popular social network into iOS 6.

Or at least, mutual foes of Google (GOOG) can always find something in common.

While the beta version of iOS 6 along with the SDK are available to developers today, the updated OS will not be available for the public until the fall.
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