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Where Does Ice Cream Go When It Dies?

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In Britain, the ice cream truck’s days may be numbered. Its days as a roving, mildly annoying jukebox anyways.

According to an article published today in the Daily Telegraph, a British organization called the “Noise Abatement Society” is calling for harsh restrictions on ice cream trucks’ music. In a fairly long and consistently hilarious statement, the society explains the issues with the trucks:

“The use of chimes in public streets is a form of aggressive selling and noise pollution that would not be countenanced for other industries. It abuses and seeks to bypass the relationship between children and their parents/guardians, exploiting the 'pester power' of children. It is especially irresponsible to encourage such selling practices of ‘fast food’ and sugary treats for children.”

Maybe some mild hyperbole there. Then again, hearing that ice cream song fifty times a day can get annoying.

Speaking of ice cream, for anyone who’s ever wondered what happens to discontinued ice cream flavors, NPR has the answer. Earlier this week, Morning Edition paid a visit to the Ben & Jerry’s (UN) flavor graveyard.

Located in Waterbury, VT, the graveyard features headstones for defunct flavors like Wild Maine Blueberry and Makin’ Whoopie Pie. Apparently, it’s quite the tourist attraction.

Ice Cream flavors pass away for any number of reasons, some arbitrary and cruel, and others completely reasonable. Sometimes ingredients become too expensive, sometimes production processes too complicated. Other flavors simply don’t sell.

And, of course, some just taste awful.

Dead flavors inspire a strange amount of customer loyalty. Sean Greenwood, Ben & Jerry’s publicity head, tells NPR that he frequently finds customers at the graveyard, laying flowers next to a particular headstone or otherwise paying their respects. Greenwood himself recites a poem about a favorite of his, Rainforest Crunch.

Luckily, no flavor is dead forever. Customers can submit their best argument for why a particular ice cream should be resurrected.

Summer’s here, and it’s going to be a hot one. The flavor graveyard might be worth a trip, and if it isn’t, there’s always the ice cream truck.
POSITION:  No positions in stocks mentioned.