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'One Million Moms' Incensed by Urban Outfitters' Same-Sex Kiss
April 17, 2012 11:40 AM
OH THE OUTRAGE!
“One Million Moms” is at it again.
You might recall that in February, the group
) to fire spokesperson Ellen DeGeneres because she’s openly gay.
The American Family Association offshoot’s anti-homosexuality campaign engine has been revved up once more, except this time, the focus of their ire is another retailer,
) of the youth culture” by post-hardcore band At The Drive In, Urban Outfitters features in its newest catalog, in addition to hipsterwear, a picture of two women smooching, which is of course anathema to One Million Moms.
"On page two of this catalog is a picture of two women kissing in a face holding embrace!" the group warned on its Facebook page, according to
The group called for its supporters to cancel their catalogs and boycott the retailer, asserting that "the ad and catalog are clearly geared toward teenagers” and that "the content is offensive and inappropriate for a teen who is the company's target customer."
This is not the first time Urban Outfitters has made the news because of issues regarding homosexuality. In 2008, the chain introduced a line of “I Support Same-Sex Marriage” T-shirts, though it swiftly pulled the product from stores when it received complaints.
Complicating the situation is CEO Richard Hayne’s personal political beliefs. The well-known Republican once donated some $13,150 to Rick Santorum in 2003 when the latter was a Pennsylvania senator, a fact highlighted by former tween queen Miley Cyrus, who tweeted her followers to
boycott the store
last year, saying, "Every time you give them money you help finance a campaign against gay equality."
Hayne has said before that he prefers to keep his opinion on homosexuality private, which led
to comment that “it's probably best for all of us to regard Urban Outfitters' attempts to pander [to the LGBT market] with the utmost suspicion.”
Alternatively, one could positively view Urban’s decision to feature same-sex kissing as a sign that commercial interests trump prejudices, and that’s the beauty of a free market economy.
After all, Urban caters to a young, trendy and, well,
demographic, which is typically much more gay-friendly. The folks who make up “One Million Moms” are probably not going to be Urban Outfitters shoppers.
Ultimately, money talks and if same-sex advertising leads to stronger revenue, then not even “One Million Moms” can stop Urban from appealing to the sapphic and sapphic-friendly crowd.
One Million Moms Want JC Penney to Fire Ellen DeGeneres Because She's "Openly Gay"
Ellen DeGeneres Tells One Million Moms 'My Haters Are My Motivators'
No positions in stocks mentioned.
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