Sorry!! The article you are trying to read is not available now.
HOT TAGS:  

Apple's iPhone Slammed in Nokia's New Ad Campaign

Print comment Post Comments
LUMIA DIVINIA
DailyFeed

Although Windows Phone (MSFT) hasn't yet garnered a decent market share, Nokia (NOK) isn't letting that get in its way of going after one of the smartphone industry's top dogs. In a new ad campaign that's gearing up for the launch of the Lumia 900, Nokia has waged an all-out attack of Apple (AAPL), its iPhone line, and a few of the notable issues that it's run into since launching in 2007.

Greeting you at the top of its Smartphone Beta Test promotional site, spokesperson and SNL alum Chris Parnell kills time before the campaign's official launch in a little over four days. Below, however, are three parody videos showcasing a lone dissenter amidst loyal staffers of an unnamed smartphone manufacturer. Although the mentioned issues could easily apply to Android (GOOG) or even BlackBerry (RIMM), the blurred smartphone at the top of each video leaves little to the imagination that the device in question is, indeed, an iPhone.

In the first video, a detractor complains of a dropped signal when the device is held in a certain way -- referencing the Antennagate scandal that followed Apple's release of the iPhone 4. Another clip focuses on the device's washed out screen when viewed in direct sunlight -- a complaint that has not only been applied to the iPhone but the iPad as well. And finally, in a video that "took place" in 2007, the unhappy employee points out how fragile the device feels, noting it could break any second. His fellow employees call it a win-win, noting that an easily broken phone just means another sale.

Following Microsoft's Smoked by Windows Phone challenge, Nokia's ad campaign not only marks one of the very few that the mobile OS has seen, it also represents one of the biggest launches that AT&T (T) was ever a part of -- even in the case of Apple. AT&T device head Jeff Bradley told CNET, "At all levels, this is a notch above anything we've ever done." Adding, "Before you walk in to the store, you know this is our hero phone."

While it's great that Nokia and Microsoft are finally putting some swagger behind one of their devices, that type of behavior can wind up cracked, fried, and on their collective faces if the phone doesn't succeed. Bashing Apple and its users seems to have worked out for Samsung, but we all know what happened to the Motorola Xoom (MMI).

In the case of Nokia and Microsoft, the smartphone industry could use a viable third party, and it doesn't appear RIM will be taking the reins on that one.






(See also: RIM to Die With Its Boots On and AT&T Falsely 'Upgrades' iPhone 4S to 4G)

Twitter: @mcs212

POSITION:  No positions in stocks mentioned.

TICKERS