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Siri Gets Sued Again

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You know those iPhone (AAPL) ads where Siri promises one little boy a snow day, teaches a teen how to play the guitar and helps a young couple on a road trip fall in love? Yeah, well, apparently it can’t do any of those things.
At least that’s what a new class action lawsuit—not to be confused with March 12’s lawsuit on the same subject—filed in Los Angeles on Tuesday, says.
Apple Insider reports that the lawsuit “characterizes Apple’s commercials as deceptive” as they “diverge greatly from real world use of the feature.” According to the suit, the company falsely promises convenience and functionality:
“In many of Apple's television commercials, consumers are shown using Siri to make appointments, find restaurants, and even to learn the guitar chords to classic rock songs. In its advertisements, Apple depicts these tasks as easily accomplished "just by asking" Siri."
The plaintiff in the case charges that Siri often misunderstood him and made him wait a long time for incorrect answers. He is seeking “relief and damages” for himself and other Apple customers.
The March 12 suit, filed in New York, alleges more or less the same thing. In both cases, users are frustrated by what they see as a vast overstatement of Siri’s functionality.
Even though Apple has centered its recent iPhone ad campaign on Siri, the feature remains in the Beta phase. Some customers have reported the program struggling to understand their accents.
Apple Insider quotes a study saying that 87% of iPhone 4S owners use Siri at least once a month and their opinion of the feature varies from enthusiastic to very unhappy. It seems that customer opinion of Siri comes down to expectations. Basically, it’s an impressive feature, but your phone can’t actually teach you to play the guitar.
It should be interesting to see how the case shakes out in court. Meanwhile, Apple has at least one more lawsuit on its hands.
POSITION:  No positions in stocks mentioned.