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McDonald's Has the Least Happy Customers

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Aside from being the world’s burger-selling juggernaut, McDonald’s (MCD) has become a leader in another aspect of the fast-food industry by having the least happy and least healthy customers. This is ironic, though, because McDonald’s is the largest restaurant chain in the world with 33,510 restaurants in 119 countries. A survey conducted by BIGinsight suggest that the company appeals largely to the masochistic type.

Of the major fast food chains, 24% of McDonald’s customers are totally unhappy or unhappy with their health. Why do these customers still eat food, though, that will continue to negatively impact their health?

Well, McDonald’s also attracts those who care little for their own well-being. Only 34.8% of McDonald’s customers exercise regularly and only 34.1% watch their caloric intake. Fewer, still,  watch their fat intake. Given that McDonald’s has by far the largest number of customers, these percentages constitute a massive amount of the population -- no pun intended.

This is good news for McDonald’s, though, as these percentages will likely increase in the coming years. The Organisation for Economic Co-operation and Development, or OECD, projects that at current rates, 75% of the US population will be considered obese or overweight by 2020. The current obesity rate is 33.8%.

However, some McDonald’s restaurants may be hurting their sales by trying to promote a healthier image. The Tri-State Area McDonald’s restaurants, for example, launched a new localized outreach program known as the McDonald’s Nutrition Program. This program will fund non-profit organizations that bring grassroot nutrition programs to their community. The goal is to provide consumers with information about healthy eating options to counter the rise in obesity.

Will these organizations tell their audience not to eat at McDonald’s?
POSITION:  No positions in stocks mentioned.