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Crackberry Still RIM's
February 29, 2012 03:15 PM
NOTHIN' BUT RIM
Over the past year we’ve seen
(or, rather, Chinese companies laying claim to the word iPad), more
than I care to count on Jeremy Lin’s name, and a
baby clothes store
called Jordan (in honor of Michael) Taro. What could possibly be next?
The answer comes to us right out of 2007. Two days ago, the US Patent and Trademark Office’s Trademark Trial and Appeal board ruled that Defining Presence Marketing Group couldn’t trademark “Crackberry.”
According to the National Law Journal
, Defining Presence filed four trademark applications for the word Crackberry between 2006 and 2007.
(RIMM) opposed all four of the trademarks on the grounds that they diluted the brand’s quality and might confuse the public.
Apparently, Defining Presence planned to use the name for Web-based marketing services, chat rooms, computer services and clothing. It argued that their trademark should hold up because Crackberry was a parody of BlackBerry (I’d call it a term of endearment, personally) and would not dilute the brand.
RIM’s victory feels like the first bit of good news they’ve had in a long time. The company’s US sales fell 45% last quarter as the BlackBerry continued to lose market share to the iPhone and
). They’re currently hoping the
European market will save them.
As far as the US goes, BlackBerry was recently dumped by perhaps the most behind-the-times institution in the country: our government. Earlier this week, the ATF announced plans to switch out 3,800 BlackBerrys for iPhones over the next year.
The ATF’s chief information officer, Rick Holgate, was
quoted by Politico
saying: “We’re going to delete BlackBerry from the mix.”
The ATF is the second major federal agency to get rid of RIM products over the last month. The National Oceanic and Atmospheric Administration
had previously decided
to trade out its around 3,000 BlackBerrys for iPhones.
Well, at least RIM still owns Crackberry, even if no one owns BlackBerrys anymore.
Then again, who still says Crackberry?
No positions in stocks mentioned.
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