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Microsoft Amps Up Google-Hate With New Parody

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WHAT'S UP, DOCS?
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Man, Microsoft (MSFT) is really pissed at Google (GOOG).

Only a week after it was revealed that Google had side-stepped privacy settings on Apple's (AAPL) mobile Safari browser, Redmond emerged guns a-blazin' and claimed the Search Giant was guilty of the same practices in Internet Explorer. On top of that, Dave Heiner -- Microsoft's Vice President and Deputy General Counsel of its Corporate Standards & Antitrust Group -- targeted Google's recently approved acquisition of Motorola Mobility (MMI) as a threat against our ability to watch online videos. And, on the lighter side of Microsoft's vicious animosity toward Mountain View, it's released a parody video which mocks Google's efforts to one-up its Office suite.

Intended as a follow-up to last year's Gmail Man video -- which itself came at the heels of Google's Email Intervention project to wean users off Hotmail and Yahoo Mail (YHOO) -- Googlighting slams Google Apps and its cloud-based features. But unlike its Gmail Man video, which highlighted some legitimate privacy concerns that come with using Google's mail app, this recent parody really has to stretch the truth to make its point.

In its send-up to the Moonlighting intro, Microsoft depicts Google Docs as more of a half-baked side-project to the company, rather than a fully fleshed-out product. The Google Docs character, Googen Apperson, aims to become the dedicated app suite for a client. The Cybill Shepherd surrogate finds the software to be less than stellar, though the points she makes don't quite jibe with reality.

A major point of attack is the inability to edit offline, which is actually possible with Google Docs Offline. Active spell-check and Pivot Charts are also mentioned as missing features, though they're present in Google Docs as well. But Microsoft's main complaint with the app suite is its sweeping updates -- a quality that many would view as beneficial. Rather than wait for features to be introduced in sporadic software updates -- and occasionally charge for them -- Google Docs adds and revises features from the server end for free.

Of course, there are those who would prefer a desktop suite with updates they can choose to implement, but "free" and "continually updated" are two qualities that have made Google Docs the preferred choice for many schools, businesses, and governing bodies. While it's understandable, even admirable, for Microsoft to try to stave the exodus from its Office suite, the arguments being made in Googlighting are specious at best and entirely false at worst.

But if parody videos catch on as a way to keep clients from fleeing to competitors, I'm really looking forward to RIM's (RIMM) seething attack on Apple. In keeping with the Canadian theme, might I suggest SCTV or Kids in the Hall as the inspiration?


(See also: AT&T Is a Bunch of Lying Crack Dealers, Says Fox News and iPhone Can't Match Android's Versatility, Says Steve Wozniak)

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