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Apple Scrambling to Meet iPad 3 Deadline

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This week, the rumor mill let slip that Apple (AAPL) is lining up to unveil the iPad 3 during the first week of March. Believed to sport an A6 processor, a potential Retina Display, and possibly take advantage of Verizon (VZ) and AT&T's (T) 4G networks, the rumored features of the iPad 3 would certainly put the hurt on the fleet of Android (GOOG) tablets already on the shelves -- to say nothing of the dismal performance of the BlackBerry Playbook (RIMM).

But with the Apple event mere weeks away, Cupertino is reportedly scrambling to put the finishing touches on the flashy apps, ads, and features that will be showcased on stage.

Speaking with sources familiar with the matter, The Next Web said that Apple is now in "crunch mode" to polish the apps and marketing campaigns for the iPad 3. As you'll recall, the iPad 2 launch event demoed Garage Band, iMovie, and Photo Booth apps. Similarly, Infinity Blade II made a splashy debut during the recent "Let's Talk" iPhone 4S event.

So currently, Apple is finalizing guest speakers and "soliciting demonstrations" from app developers. The Next Web has heard that there will be a special emphasis paid to high-definitrion, graphics-intense applications, which places the Retina Display in greater likelihood. While it might be too soon for a followup to Infinity Blade II, we'll probably get to see a nifty racing game running at HD behind Tim Cook and Co.

There's also word that the top fleet of apps that Apple has deemed worthy are already slated for iPad 3 commercial spots, produced by the company's long time advertiser TWBA Worldwide (OMC). Obviously, along with prominent ads aired during primetime, these commercial spots will have to be complete for next month's event.

Apple's iPad 3 is in the eleventh hour with the finishing line in sight. With increased competition in store from the tablet community, including Microsoft's (MSFT) Windows 8 tablet, it'll be very exciting to see what the company has lined up to stay ahead of the rest of the pack.

(See also: Apple iTV Already Exists, Say Sources and iPhone Can't Match Android's Versatility, Says Steve Wozniak)

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