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Apple's Steve Jobs Invoked in Tasteless Android Ad

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Following the passing of former Apple (AAPL) chief Steve Jobs, there were a wide variety of tributes paid to the top exec. Some tapped into the man's technologically progressive mind -- as evidenced in Jonathan Mak Long's fantastic Apple logo design featuring Jobs' profile. Others playfully poked fun of Jobs' persnickety Type A personlity -- as seen in this comic showing Jobs about to tell God a thing or two on how heaven should be run.

By and large, Jobs, his life, and his work were appropriately honored with reverence and class. But it only took four months for a no-name Taiwanese manufacturer to thoughtlessly co-opt Jobs' image and legacy to hawk a sub par product.

According to the New Zealand news site Stuff, Taiwanese manufacturer Action Electronics produced an ad featuring local comedian and impersonator Ah-Ken pushing an Android (GOOG) tablet called the Action Pad. In it, Ah-Ken is not only dressed as Steve Jobs -- black turtleneck and faded jeans, naturally -- and staged in a typical Apple keynote setting, he is sporting wings and a halo.

"Introducing the new generation of the pad," the character says, flapping his wings on stage. "Thank God I can finally play another pad!" the Jobs impersonator emphatically shouts.

Even Taiwan's animated news outlet NMA shows more tact that this.

Unsurprisingly, the tasteless ad garnered a bit of a backlash after it was aired, including a proposed boycott. But the repulsion hit new levels after Action Electronics spokesperson Chelsea Chen had this to say regarding the ad.

"Steve Jobs always promoted things that were good for people, Apple products, so his image can also promote other things that are good."


Chen added, "It's just an impersonator, not Jobs." And then, implying that the operating system has something to do with the direction of the ad, she said, "We have no choice but to use Android, we can't use iOS."

Oh, now I underst-... What?!

On the bright side, it's unlikely that the Action Pad or its manufacturer will make much of a splash in the US market. It's just alarming that ASUS chairman Jonney Shih can invoke the spirit of Steve Jobs with more grace and poise.

(See also: VIDEO: ASUS Chairman Is No Steve Jobs and iPhone Can't Match Android's Versatility, Says Steve Wozniak)

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