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iPhone Users See a Brighter Future Than BlackBerry Users, Says Study
January 19, 2012 11:00 AM
If the smartphone world were the Brady household, then the
) would surely be Marcia -- attractive, popular, with a heaping helping of self-confidence. Easy-going and approachable enough to draw a gaggle of female fans, yet with an alluring mystique that could entice big names like Davy Jones, Desi Arnaz, Jr, or Doug Simpson, the big man on campus.
But, in keeping with the analogy, the
(RIMM) -- lost, unsure of itself, always left behind -- would have to be Jan. Sure, BlackBerry attempts various methods of gaining attention like a capacitive screen or a brunette wig, but it's readily dismissed in favor of the iPhone's sleek, compatible design. Only when the iPhone
took a football to its antenna
did the BlackBerry look better in comparison.
Reflecting the Brady metaphor, a new study conducted by Gazelle at this year's CES found that iPhone users are much more optimistic than their BlackBerry brethren. According to the results, owners of the iOS device have a more positive outlook compared to the relatively dour disposition of the RIM flock.
Gazelle's study found that 52% of iPhone users and 58% of iPad users have an optimistic worldview, while a startling 0% of BlackBerry users are confident about the future. (Though that could be a
testament to their perception
) users were found to be generally optimistic and active -- a smartphone's Alice Nelson, if you will. With 31% of Android smartphone users and 55% of Android tablet users expecting more good things to happen than bad, they may not be as upbeat as iPhone users, but they'll whip up a tasty meatloaf, enjoy a backyard trampoline, and accommodate the
), HTCs, and Samsungs at a ghost town or the Grand Canyon.
) device owners -- which weren't included in the study -- will have to settle for a collective Cousin Oliver status.
on the study:
LAS VEGAS, Jan. 13, 2012 /PRNewswire/ -- Gazelle (
), the nation's largest consumer electronics direct-to-consumer reCommerce™ service, today announced at the Consumer Electronics Show in Las Vegas, the results of a survey that polled show-floor attendees to reveal connections between mobile phone ownership and one's outlook on life. The survey aimed to draw a correlation between one's level of optimism or pessimism and the smartphone and tablet one owns. The results were particularly telling and, amongst the juiciest of findings, the survey pointed to the fact that 29% of iPhone owners expect the best in uncertain times, 3% more than the next set of users (Android). The study also showed that 33% of BlackBerry users hardly ever expect things to go their way, suggesting an overall malaise amongst BlackBerry users. Research also found that iPhone users were particularly resilient in these tough economic conditions with 36% saying they don't get upset too easily, even during difficult economic times.
Because Gazelle accepts hundreds of thousands of consumer electronic trade-ins each year, the company serves as a unique barometer of U.S. consumer electronics consumption habits. Gazelle is using CES to celebrate collective consumer love for gadgets and to better understand, with a twist, the sociology behind certain Smartphone and tablet users.
Below is a more in-depth look at how Apple, Android, BlackBerry, and Windows Phone users view their life outlook:
iPhone and iPad users are optimistic, calm and also social
In uncertain times, 29% of iPhone users and 60% of iPad users expect the best
52% of iPhone users and 58% of iPad users are always optimistic about their future
25% of iPhone users and 26% of iPad users don't get upset too easily
65% of iPhone users and 52% of iPad users enjoy their friends a lot
Android users are generally optimistic and active
28% of Android smartphone users and 36% of Android tablet users are always optimistic about their future
48% of Android smartphone users and 64% of Android tablet users think it's important to keep busy
31% of Android smartphone users and 55% of Android tablet users often expect more good things to happen than bad
18% of Android smartphone users and 27% of Android tablet users don't get upset too easily
BlackBerry users are pessimistic and uneasy about their future
33% of BlackBerry users believe if something can go wrong for them, it will
33% of BlackBerry users rarely count on good things happening to them
16% of BlackBerry users hardly ever expect things to go their way
0% of BlackBerry users usually expect the best
"Who knew that Apple users had such a promising outlook on life, while BlackBerry owners hardly expect things to go their way?" said Israel Ganot, co-founder and CEO of Gazelle. "Our survey aimed to celebrate the passion many at CES have for their gadgets and the latest and greatest trends in consumer electronics. One of the reasons for the rapid growth of the reCommerce industry is that many have recognized the value possessed by used electronics and the lucrative benefits of trading in one's gadgets for cash."
iPhone Can't Match Android's Versatility, Says Steve Wozniak
Research in Motion Seeking a Buyout, Say Sources
For an investment angle on these and many more tech stocks, take a
FREE trial to the TechStrat Report
by Sean Udall.
No positions in stocks mentioned.
ICE CREAM SANDWICH
ANDROID TABLET USERS
IPHONE USERS MORE OPTIMISTIC
BLACKBERRY USERS PESSIMISTIC
ANDROID USERS OPTIMISTIC
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