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iPhone, iPad Users Are Footing the Bill
December 27, 2011 12:12 PM
When it comes to the two-horse race that is the smartphone war, some stats are clear:
) has the
) has the
) devices have the rear.
But in terms of mobile purchases made this holiday season, one platform is a clear leader. Though popular retailers like
) have apps on multiple platforms, iOS users made up the lion's share of purchases while on the go.
According to the eCommerce company RichRelevance
, iPhone and iPad users accounted for 92% of all mobile purchases in December.
To put that into perspective, that's an increase of 4% since April 2011 when iOS users made up 88% of all non-desktop online purchases.
And not only do they hold the majority, iOS users fork over more cash than their fellow mobile shoppers. On average, purchases made from an iOS device was $123 during this month, while an average Android shopper spent $101 on each buy. And apparently, desktop users found better bargains as their average purchases amounted to just $87.
But RichRelevance's study found that shopping from a mobile device has doubled across the board. In just in the last nine months, its share of all online shopping has risen from 1.87% to 3.74%.
Although if barcode scanner apps with comparative pricing continue to become more ubiquitous, RichRelevance might find that mobile bargain hunters produced a dip in the average purchase cost.
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For an investment angle on these and many more tech stocks, take a
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by Sean Udall.
No positions in stocks mentioned.
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