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Lowe's will Stick by Decision to Withdraw Advertising from TLC's "All-American Muslim"

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It’s official: In spite of fierce calls to do otherwise, Lowe’s (LOW) will stand by its decision to pull advertising from TLC’s (DISCA) “All-American Muslim.”
 
Speaking to the Charlotte Observer, Lowe’s spokesperson Chris Ahearn explained that the retailer removed ads from shows it considered controversial eight to 10 times a year and made its decision to withdraw advertising from “All-American Muslim” before it received any exhortation to do so from the Florida Family Association, which has also urged companies to withdraw advertising support from programs like Nickelodeon’s (VIA) “Degrassi” and NBC’s (CMCSK) “Playboy Club.”
 

On the morning of Monday, Dec. 5, Ahearn said that a member of the Lowe's social media team alerted management to negative chatter about the show that was appearing on social networks.
 
The decision to pull the ads was made shortly afterward, Ahearn said, and communicated to TLC through the company's ad-buying agency.
 
That afternoon, Ahearn said, Lowe's CEO Niblock received an email from the FFA about "All-American Muslim." The company responded with a form letter confirming the ads had already been pulled, Ahearn said.

Lowe’s had released a statement two weeks ago, explaining the decision to remove its ads from the show.
 
"Individuals and groups have strong political and societal views on this topic, and this program became a lightning rod for many of those views," the statement said. "As a result we did pull our advertising on this program. We believe it is best to respectfully defer to communities, individuals and groups to discuss and consider such issues of importance."

Though it is staying firm, Lowe’s, whose competitors include Sears (SHLD) and Home Depot (HD), did discuss its decision to uphold the advertising boycott with petitioners from one group, the Mecklenburg Ministries. Members of the interfaith group had driven up to Lowe’s North Carolina headquarters on Tuesday morning to submit a call for Lowe’s to reinstate advertising. Their petition had been signed by more than 200,000 people. It wasn't enough.
 
The FFA, meanwhile, could not be reached for comments.
 
Here are the cast members of “All-American Muslim” discussing the Lowe’s advertising controversy.

(See also: Lowe's Faces Backlash After Withdrawing Advertising From "All-American Muslim" & Finally, Muslim Americans Get a Reality Show of Their Own)

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