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Samsung Sues Apple (Again): You're Copying Our Emoticons

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When will the battle between Samsung and Apple (AAPL) ever end? The two smartphone archrivals have been embroiled in an ongoing patents dispute for what seems like forever, and going against the spirit of Christmas, Samsung has fired the latest salvo.
The world’s largest maker of mobile phones has filed four new patent infringement claims against the world’s largest technology company in Germany. Two of the claims are linked to the application of the WCDMA 3G telecom standard, and another two pertain to smartphone utilities, including one that involves Apple’s use of emoticons. :| indeed.
“(Samsung) made four more claims; two are standard-related patents and the other two are utility patents. And a court said it would make these claims separate from the April lawsuit,” A Samsung spokesman told Reuters.
This smartphone-tablet patent tussle between the two tech giants has so far yielded no clear winner. Earlier this month, Apple rejoiced when a French court rejected Samsung’s appeal to prevent the iPhone 4S from being sold in France. The South Korean company’s glum was quickly forgotten the following day when an Australian court reversed a ban on the sale of the Galaxy Tablet.
Of course, outside of the legal arena, Samsung has also all but kicked off a very public war against Apple with its cheeky new commercials for its “Next Big Thing” campaign that pokes fun at the stereotype of the cultish, hipster Apple fanboy. Apple has thus far not responded, but we expect that creative types at TBWA (OMC), Apple’s long-time ad agency, are furiously hashing out rebuttal concepts as we speak.
(See also: Samsung Mocks Apple Fans, Breaks Sales Records & Apple Ripped Off Stanley Kubrick, Says Samsung)
POSITION:  No positions in stocks mentioned.