Sorry!! The article you are trying to read is not available now.
Politics And Regulation
Trading And Investing
How To Trade
How To Invest
Wall Of Worry
Hoofy & Boo
From The Buzz & Banter
MV Education center
t3 live subscriptions
Just When Exactly Is Retail's Super Saturday?
December 16, 2011 11:58 AM
Small Business Saturday
Free Shipping Friday
. Yes, these are all real things that the retail industry has come up with to get you to part with your money in the typically robust holiday gift-buying season.
The final big retail event of the year to join the onslaught of retail inventions is Super Saturday, the Saturday right before Christmas where retailers hold one-day markdowns and consequently ring up blockbuster sales from the flurry of last-minute Christmas gift-shopping and impulse buying. Super Saturdays can bring in as much as
$15 billion in revenue
for retailers, a number significantly bigger than the
reported for this year’s Black Friday.
This year, however, Super Saturday falls on Christmas Eve, and businesses are worried that the deep discounts might come too late for shoppers who won’t have time to hit stores that day. Given the
recessionary Christmas spirit
that has lingered over the retail sector, with post-Black Friday sales figures severely disappointing, weak Super Saturday sales numbers might be the death knell to retailers who are hoping to salvage their year.
As such, some stores have taken proactive action and moved Super Saturday up by one week to this coming Saturday, eight full days before Christmas Day.
New York Times
reports that national chains like
) will hold their Super Saturday deep discounting events on Dec. 17. However, others like
) have decided to stick to the literal interpretation of Super Saturday and will host their one-day sales only on Dec. 24.
This lack of cohesion and coordination in the marketing strategies of big chains could end up hurting sales if shoppers, already frazzled with the inundation of the myriad of sale events like today’s Free Shipping Day, get confused about the different dates on which stores plan to hold their respective Super Saturdays.
Adding to the confusion are chains like
), whose Gap and Old Navy divisions will hold their Super Saturday sales events tomorrow while its higher-end Banana Republic stores will do so next week. And
), which will have a markdown on prices this Saturday even though it will not be termed a Super Saturday event because the big box chain had already employed the term in November.
Undoubtedly, given the sluggishness of the retail sector, it’s a buyer’s market out there and shoppers who haven’t already bought their Christmas presents can expect to find great bargains in the week to come. The problem might just be finding out when these bargains will take place.
Will Free Shipping Day Be the Retail Sector's Late, Great Hope?
Lousy November Retail Sales Numbers Prove Black Friday Headlines Were a Joke
Don't Be Fooled by These 3 Retail Sales Tricks
No positions in stocks mentioned.
FREE SHIPPING DAY
CHRISTMAS PRESENT SHOPPING
CHRISTMAS SHOPPING ONLINE
CHRISTMAS SHOPPING LIST
LAST MINUTE CHRISTMAS SHOPPING TIPS
LAST MINUTE CHRISTMAS GIFTS
SUPER SATURDAY 2011
SUPER SATURDAY SALES
New York Times
See All Tickers »
More From Minyanville
Trading and Investing
MV Education Center
Buzz & Banter
Cooper's Market Report
The Options Strategist
Directory of Terms
T3 Live Subscriptions
Buzz and Banter.com
Ruby Peck Foundation
Terms and Conditions
Follow Minyanville on Facebook
Follow minyanville on Twitter
Follow Minyanville on Linkedin
Subscribe to Our RSS Feed
©2017 Minyanville Media, Inc. All Rights Reserved