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Bachmann's Book Sales as Low as Her Poll Numbers

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It seems that today, in order to be considered a legitimate contender for president, a candidate first has to write a book. According to NPR, Barack Obama’s The Audacity of Hope is the all time bestseller in this category, with 400,000 copies sold in 2008 alone.

Recently, in what may be a better indicator of her chances moving forward than the results of the Iowa primary, Michelle Bachmann’s memoir, Core of Conviction, has met with what could generously be called lackluster sales. In its first two weeks, the book sold only 3,000 copies.

Yesterday, the book ranked 4,200th on Amazon’s bestseller list and 62nd among political books, according to Minnesota Public Radio. As of today, the book appears to have fallen to number 99 on the site’s list of political bestsellers.

In comparison, GOP frontrunner Newt Gingrich’s A Nation Like No Other: Why American Exceptionalism Matters sits at number 50. Ron Paul’s Liberty Defined at number 36. And, awesomely enough, Donald Trump’s Time to Get Tough: Making America #1 Again at number 10.

Worse yet for Bachmann’s numbers is the fact that these totals factor in bulk book purchases made by her campaign and other interested groups. Apparently, the candidate had been offering donors autographed copies for $75. No word yet on how many of those have sold.

An easy -- if perhaps slightly unfair -- comparison here is to Undefeated, the Sarah Palin documentary. Over its three week run in a total of 14 theaters, the film grossed $116,381, according to Box Office Mojo. Undeterred, Palin’s people began selling the film on pay per view and DVD, including a special edition available only at Wal-Mart. At the time, the Guardian quoted director Stephen Bannon, who said that the film was going to DVD due to “overwhelming demand.”

Of course, Bachmann’s book still has plenty of time to start selling, and she has the remainder of her campaign to push it. However, it’s never a good sign when user reviews include the phrase “makes a great joke gift.”
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