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Google TV "Cost Us Dearly," Says Logitech CEO

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It's 2011, and we still don't have a single, solid, go-to alternative to TV straight from the cable.

Apple TV, Boxee Box, Roku, and the generic rest have some decent features going for them and could make anyone itching to cut the cord somewhat satisfied. But not one device encompasses everything a combination of TV, media, and web should entail -- that is, unless you build one yourself.

Folks had high hopes for Google TV when it was announced. The possibilities of the Search Giant integrating its aggregated video content and comprehensive media information with broadcast television were astronomical. There were some who believed it would revolutionize media consumption and finally put the hurt on the draconian cable companies.

But, as you're well aware, that didn't happen. Google TV wasn't "ready for primetime" and seemed to lack everything to become a major player as a cable alternative: compelling content, seamless integration, smooth UI, impressive hardware, etc.

And few felt the sting of lackluster demand more than Logitech, which delivered the Logitech Revue set-top box last year to a yawning audience.

In an Analyst and Investor Day conference call this week, Logitech CEO Guerrino De Luca didn't mince words on how disastrous the company's Google TV experiment truly was. Along with referring to the software as "not complete," De Luca regretted the amount of stock the company put into a "beta product."

"We expected everybody to line up for Christmas and buy these boxes [for] $300. That was a big mistake," he said.

De Luca went on to report that after allowing the Revue inventory to run out this quarter, Logitech has no plans to introduce a new Google TV set-top box to replace it.

Nevertheless, Google TV continues the fight and just released a new update. While some new features, like app support, look promising, it has a long way to go before it really impresses a mass audience.

Then again, there's not much out there that's drawing their attention away.

(See also: Apple Tried To Muzzle Voice Behind iPhone 4S and Google Engineer Calls Google+ a Complete Failure)

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