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Bank of America, Nickelback Lumped Together as Enemies of the Masses

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DailyFeed, the petition site whose users brought down Bank of America's $5 monthly debit fee, is channeling the momentum from that victory against an even bigger target: the Canadian rock group Nickelback.

On Friday, the site's members got an email update exhorting them to redouble their efforts against the grunge rockers' halftime show at this year's Thanksgiving day Detroit Lions game. The anti-Nickelback petition -- which had gone viral since a University of Michigan grad student started it two days prior -- argues that, Detroit being home to generations of great musicians, a performance by what's arguably modern rock's most loathed act would be an insult to the city and an affront to ticketholders.

This came the same day Ben Rattray, the site's founder and CEO, published a missive on declaring underemployed college grad Molly Katchpole's successful campaign against Bank of America "a watershed event in the transfer of power from large companies to everyday people." Thanks to social media, he wrote, previously unaccountable companies "will increasingly have a choice: Do the right thing or face the wrath of a million Molly Katchpoles."

As that afternoon's email makes clear, that definitely includes NFL franchises like the Lions. By putting a band whose singer, per the Village Voice, "sounds like Eddie Vedder's voice copied at 150% on a malfunctioning Xerox" on national TV, the Ford family-owned team is definitely taking a side in the people-versus-the-powerful divide. And it's the same side as the bank that blew up the housing market, laid off tens of thousands while doling out huge executive bonuses, and continually seeks new and innovative ways to screw over its customers and shareholders.

Just one question remains: Is it more embarrassing for Bank of America to be linked to Nickelback, or vice-versa?

Courtesy of a Minyanville tipster, here's's pitch to its members (emphasis original):

Dear (member),

This is what people-powered organizing looks like. Seriously.

Two days ago, Dennis Guttman started a petition on asking the Detroit Lions not to let Nickelback perform at the Thanksgiving half-time show.

Dennis isn’t a professional organizer; he’s just a grad student at the University of Michigan who doesn’t like Nickelback (and wants the Lions to pick a local artist to better represent Detroit). Now Dennis’s petition has more than 30,000 signatures -- including yours -- and has been covered by Rolling Stone, Sports Illustrated, the Detroit Free Press, CNN, CBS, NBC, and ESPN.

Here’s the craziest part: You and Dennis could actually win.

It happens all the time. About a month ago, a 22-year-old part-time nanny named Molly Katchpole started a petition on asking Bank of America to drop its new $5 monthly debit card fee. After 300,000 people signed her petition and Molly appeared on national news shows, Bank of America backed down.

If Molly can beat Bank of America, you and Dennis can probably beat Nickelback. Here are a few ways to keep the momentum going:


The Lions' front office and the NFL may have forgotten their responsibility to represent Detroit by choosing a local artist, but this petition is how you remind them. This is what people-powered organizing looks like.

Thanks for being a change-maker,

- Patrick and the team

(See also: Did Bank Transfer Day Make a Dent?)

POSITION:  No positions in stocks mentioned.