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Apple Denied Multi-Touch Trademark by Patent Office

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TOUCHY SUBJECT
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Oh, Apple. In your pursuit to trademark every word or phrase related to your company, why do you insist on going after common terms?

Pod. App Store. Lower case I. We can understand wanting to trademark the phrase, "There's an app for that," given the popular ad campaign, but come on. Apples in logos?!

But when it comes to record labels founded by the Beatles, of course there's some wiggle room.

Unfortunately for Apple, this trademark attempt was another miss. According to MacRumors, the Trademark Trial and Appeal Board at the US Patent and Trademark Office has denied Apple's application to trademark the word "multi-touch."

The original filing was made on January 9, 2007 -- the same day Steve Jobs unveiled the first-generation iPhone to a rabid audience. The trademark application was initially shot down by a USPTO lawyer, but Cupertino filed an appeal. Well, the persnickety bunch at the USPTO upheld its original decision and affirmed that "multi-touch" is far too common of a phrase.

In its decision, the board wrote, "Again, simply because the applied-for term has been used in association with a highly successful product does not mean the term has acquired distinctiveness. Decision: The examining attorney's finding that the Section 2(f) showing is insufficient is affirmed."

Buck up, Apple. You'll get 'em next time.

Say, has anyone tried to trademark "phone?"

(See also: Apple Slashing iPad Holiday Orders by 25%, Says Report and iPhone 5 Defect Could Limit Supply, Says Report)

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