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Apple Customers Still Most Satisfied

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AFTER-PURCHASE GLOW
DailyFeed
Securing its satisfaction rating once again, Apple still needn't ask, "Was it good for you?"

For eight years running, the American Customer Satisfaction Index has placed Apple at the top of contented consumers. Not since 2003, when Dell surpassed Cupertino by a single point, has Apple's satisfaction throne been usurped.

This year, ACSI's customer survey ranked Apple with an 87 out of a possible 100 -- its highest score ever. Its closest competitor, Hewlett-Packard, was in a distant second with 78. Dell, Acer, and Compaq filled out the list with 77, 77, and 75, respectively. Apple even soared above the PC owner average at 78.

ACSI founder Claes Fornell said, "In the eight years that Apple has led the PC industry in customer satisfaction, its stock price has increased by 2,300%." Adding, "Apple's winning combination of innovation and product diversification -- including spinning off technologies into entirely new directions -- has kept the company consistently at the leading edge."

Clearly, Apple has a knack at keeping its base happy.

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(See also: Netflix Apologizes, Sends DVDs Off to Die and Netflix-Offshoot Qwikster Already Has a Problem)

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